Wisconsin Statutes Higher Education (Ch. 36 to 39) § 39.54. Information on student identification cards

(2) Suicide prevention information on identification cards. (a) If an institution of higher education issues identification cards to students, the institution of higher education shall include on each identification card issued to a student the telephone number for the National Suicide Prevention Lifeline or one of its affiliate crisis centers or, if the National Suicide Prevention Lifeline ceases operations, another national network of local crisis centers that provides free and confidential emotional support to individuals in suicidal crisis or emotional distress 24 hours a day and 7 days a week. The institution of higher education may also include on the identification card any of the following information:

(b) An institution of higher education may include the information described under par. (a) on student identification cards by printing the information on, or by affixing a sticker that contains the information to, the identification cards.