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(1) Chapters 421 to 427 shall be liberally construed and applied to promote their underlying purposes and policies.
(2) The underlying purposes and policies of chs. 421 to 427 are:
(a) To simplify, clarify and modernize the law governing consumer transactions;
(b) To protect customers against unfair, deceptive, false, misleading and unconscionable practices by merchants;
(c) To permit and encourage the development of fair and economically sound consumer practices in consumer transactions; and
(d) To coordinate the regulation of consumer credit transactions with the policies of the federal consumer credit protection act. 1
(3) A reference to a provision of chs. 421 to 427 includes reference to a related rule or order of the administrator adopted under chs. 421 to 427.
Cite this article: FindLaw.com - Wisconsin Statutes Consumer Transactions (Ch. 421 to 429) § 421.102. Purposes; rules of construction - last updated January 01, 2018 | https://codes.findlaw.com/wi/consumer-transactions-ch-421-to-429/wi-st-421-102/
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