Wisconsin Statutes Agriculture, Food and Trade Practices (Ch. 91 to 100) § 97.57. Planted or cultivated rice

(1) In this section:

(2) Any wholesaler or supplier who sells or offers for sale any paddy-grown rice which is not blended with any other rice may not label that paddy-grown rice “wild rice” unless he or she includes on the label, immediately before, after or above the largest words “wild rice”, the word “paddy-grown” in legible, boldface print or type which is in distinct contrast to all other printed or graphic material on the label and in a type or print size which is not less than one-half the size of the largest type or print used in the words “wild rice” with which the word “paddy-grown” appears.

(3) No wholesaler or supplier may sell or offer for sale any rice labeled “100 percent natural wild rice” unless that rice is wild rice which is not blended with any other rice.