Utah Code Title 72. Transportation Code § 72-6-403. Highway sponsorship program--Sponsorship advertisement restrictions--Rulemaking

Current as of January 01, 2025 | Updated by Findlaw Staff

(1) The department may establish a sponsorship program to allow for private sponsorship of the following department operational activities or other highway-related services or programs:

(a) traveler information;

(b) rest areas; and

(2) All revenue generated from a sponsorship authorized by this section shall be deposited into the Transportation Fund created by Section 72-2-102 to be used to:

(a) offset costs associated with providing the service being sponsored; and

(b) support costs associated with operation and maintenance of the state highway system.

(3)(a) The department shall adopt a policy on sponsorship agreements that is applicable to all department operational activities or other highway-related services within the state described in Subsection (1).

(b) The policy described in Subsection (3)(a) shall:

(i) include language requiring the department to terminate a sponsorship agreement if it determines the sponsorship agreement or acknowledgment sign:

(A) presents a safety concern;

(B) interferes with the free and safe flow of traffic; or

(ii) describe the sponsors and sponsorship agreements that are acceptable and consistent with applicable state and federal laws.

(4) A sponsorship authorized by this section:

(a) may not contain:

(i) promotion of any substance or activity that is illegal for minors, such as alcohol, tobacco, drugs, or gambling;

(ii) promotion of any political party, candidate, or issue; or

(iii) sexual material;

(b) may not resemble a traffic-control device as defined in Section 41-6a-102; and

(5) In accordance with Title 63G, Chapter 3, Utah Administrative Rulemaking Act, the department shall make and enforce rules governing:

(a) the placement and size restrictions for acknowledgment signs at rest areas; and

(b) other size, placement, and content restrictions that the department determines are necessary.

(6) A commercial advertiser that enters a sponsorship agreement with the department for the use of space for a sponsorship shall pay:

(a) the cost of placing the sponsorship advertisement on a sign; and

(b) for the removal of the sponsorship advertisement after the term of the sponsorship agreement has expired.

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Cite this article: FindLaw.com - Utah Code Title 72. Transportation Code § 72-6-403. Highway sponsorship program--Sponsorship advertisement restrictions--Rulemaking - last updated January 01, 2025 | https://codes.findlaw.com/ut/title-72-transportation-code/ut-code-sect-72-6-403/

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