Utah Code Title 31A. Insurance Code § 31A-8a-204. Advertising restrictions and requirements

(a) use any form of words or terms that may confuse health discount programs with other types of health insurance in advertising or marketing such as “health plan,” “health benefit plan,” “coverage,” “copay,” “copayments,” “preexisting conditions,” “guaranteed issue,” “premium,” and “preferred provider”;

(b) use other terms as designated by the commissioner by administrative rule in advertisement or marketing that could reasonably mislead a consumer to believe that a discount health program is any other form of health insurance; or

(c) refer to sales representatives as “agents,” “producers,” or “consultants.”

(a) shall have a written agreement with any marketer of the health discount program prior to marketing, selling, promoting, or distributing the health discount programs;

(b) shall file with the commissioner all advertisement, marketing materials, brochures, and discount programs prior to their use or distribution; and

(c) shall make the following disclosures: