Texas Alcoholic Beverage Code - ALCO BEV § 102.55. Territorial Assignments;  Definitions

(1) “Brand” means any word, name, group of letters, symbol, or trademark or a combination of any word, name, group of letters, symbol, or trademark that is adopted and used by a brewer on a label or on packaging to identify a specific malt beverage and to distinguish the malt beverage product from the label or packaging of another malt beverage produced or marketed by any brewer.  The term does not include the name of the brewer unless the name of the brewer is included in the name of the brand.

(2) “Brand extension” means a brand that incorporates a brand name or brand logo, or a substantial part of an existing brand name or brand logo, of the same brewer.

(3) “Brewer” means a person who holds a license issued under Chapter 62, 63, or 74.