Tennessee Code Title 55. Motor and Other Vehicles § 55-4-343

(a)(1) An owner or lessee of a motor vehicle who is a resident of this state, upon complying with state motor vehicle laws relating to registration and licensing of motor vehicles and paying the regular fee applicable to the motor vehicle and the fee provided for in § 55-4-204, shall be issued a Driving to a Cure (Pink Ribbon) new specialty earmarked license plate for a motor vehicle authorized by § 55-4-210(c).

(2) The new specialty earmarked plates provided for in this subsection (a) must include the phrase “Driving to a Cure” in an appropriate design. The plates must also include a pictorial representation of the universally recognized symbol for breast cancer awareness, the pink ribbon. The plates must be designed in consultation with a representative of the department of health.

(3) The funds produced from the sale of Driving to a Cure (Pink Ribbon) new specialty earmarked license plates must be allocated to the department of health, in accordance with § 55-4-301. The funds must be used exclusively for breast screening, prevention, and diagnostic services.