New York Consolidated Laws, General Business Law - GBS § 882. Violations and penalties

1. The provisions of this article may be enforced by the director of a municipal consumer affairs office, or by the town attorney, city corporation counsel or other lawful designee of a municipality or local government, and all monies collected thereunder shall be retained by such municipality or local government.

2. Whenever a court has determined that a violation of this article has occurred, the court may impose a civil penalty of not more than one hundred dollars for each violation, but in no event shall the total penalty exceed one thousand dollars.  For a second or subsequent violation in any twelve month period a penalty of not more than two hundred dollars shall be imposed for each violation, but in no event shall the total penalty exceed one thousand dollars for each day.