New York Consolidated Laws, General Business Law - GBS § 570. Definitions as used in this article

1. “Trading stamp” means any stamp or similar device issued in connection with the retail sale of merchandise or service, as a cash discount or for any other marketing purpose, which entitles the rightful holder, on its due presentation for redemption, to receive merchandise, service or cash. “Trading stamp” shall not mean any redeemable device used by the manufacturer or packer of an article in advertising or selling it, or any redeemable device issued and redeemed by a non-profit membership corporation for the benefit of its members only, or any redeemable device issued and redeemed by a newspaper, magazine or other publication.

2. “Trading stamp company” means any person engaged in distributing trading stamps for retail issuance by others, or in redeeming trading stamps for retailers, in any manner.

3. “Person” means any individual, partnership, corporation, association or other organization.

4. “Secretary” means the secretary of state.