New York Consolidated Laws, General Business Law - GBS § 396-c. Advertisements by persons engaged in dental business relating to dentures and bridges

(a) who shall advertise his services, technique or materials to the general public by means of advertisements in public newspapers, magazines or by radio or television display advertisements, excepting advertisements in professional or trade papers, trade journals, trade directories, trade periodicals, trade magazines, and in the public telephone directories other than displaying advertising in the latter, or

(b) who shall in any way directly solicit the patronage of the general public for any dental services, dental materials or dental appliances;