1. The department shall formulate and annually re-evaluate a comprehensive five-year
master plan for the balanced development and coordination of adequate marketing programs
and facilities necessary to meet the promotional objectives enumerated in section one hundred of this chapter. The plan shall be based upon elements including, but not limited to: the identification
and evaluation of the tourism needs for each region of the state and the relation
of these findings to the state as a whole; the identification and evaluation of the
existing tourism infrastructure of the state including projection of future needs
related thereto; and the identification and evaluation of existing tourism promotion
activities including projection of future needs relating thereto. The plan shall be developed in consultation with the tourism advisory council and
the inter-agency tourism task force.
2. Following the initial enactment of this article, the plan shall include a survey
and analysis of all marketing efforts, consistent with the promotional objectives
enumerated in section one hundred of this chapter, conducted by any agency, subsidiary or department of the state. The initial five-year plan must include procedures to consolidate all such marketing
efforts into the marketing program operated by the department and to expand and apply
the “I Love NY” brand in accordance with this article.
3. The department shall submit such plan to the governor, temporary president of the
senate, speaker of the assembly and appropriate committees in the legislature. Each such entity shall have the opportunity to review the plan and subsequent re-evaluations
in a timely manner as prescribed by the department and send reports with recommendations
back to the department for final revisions. The department shall consider such recommendations and integrate them into the final
plan and subsequent re-evaluations wherever feasible.
4. The department shall, on January first next succeeding the effective date of this
article, submit a new five-year plan in accordance with subdivision three of this
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