New York Consolidated Laws, Banking Law - BNK § 4-b. Advertising

Every such non-insured banking organization shall include in all its advertising within the state with reference to deposit accounts the statement substantially as follows:  “DEPOSITS NOT INSURED”.  Where such advertising is printed the statement shall be of such size and print to be clearly legible, all letters in such statement being of the same size and character.  No further reference shall be contained in the advertising of non-insured banking organizations with reference to the insurance of depositors which shall tend to be misleading in connection therewith.  The non-English equivalent of the insurance statement may be used in any advertisement provided that the entire advertisement is in such language and that the translation has had the prior approval of the superintendent of financial services.