New Mexico Statutes Chapter 60. Business Licenses § 60-6A-36. Redeemable coupons prohibited

(1) “coupon” means an instantly redeemable coupon issued to a retailer by a manufacturer, importer or wholesaler allowing a specified amount of money to be deducted from the normal price of the particular alcoholic malt beverage product purchased at retail by a consumer during a promotional period;

(2) “licensee” means a person issued a license pursuant to the Liquor Control Act;

(3) “nonretail licensee” means a manufacturer, importer or wholesaler licensee; and

(4) “scanback” means a reimbursement payment made to a retailer by a manufacturer, importer or wholesaler based on how many units of the particular alcoholic malt beverage products were sold during a promotional period.