The owner of a mark which is famous in this State shall be entitled, subject to the
principles of equity, to an injunction, commencing after the owner's mark becomes
famous, against another person's use of the mark which causes dilution of the distinctive
quality of the owner's mark, and to obtain other relief provided in this section. In determining whether a mark is famous, a court may consider factors such as, but
not limited to:
a. The degree of inherent or acquired distinctiveness of the mark in this State;
b. The duration and extent of use of the mark in connection with the goods and services;
c. The duration and extent of advertising and publicity of the mark in this State;
d. The geographical extent of the trading area in which the mark is used;
e. The channels of trade for the goods or services with which the registrant's mark
f. The degree of recognition of the registrant's mark in its and in the other's trading
areas and channels of trade in this State; and
g. The nature and extent of use of the same or similar mark by third parties.
The owner of a famous mark shall be entitled only to injunctive relief in this State
in an action brought under this section, unless the subsequent user willfully intended
to trade on the owner's reputation or to cause dilution of the owner's mark. If willful intent is proven, the owner shall also be entitled to any other remedies
set forth in this act, subject to the discretion of the court and the principles of
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