New Jersey Statutes Title 56. Trade Names, Trade-Marks and Unfair Trade Practices 56 § 18-4

a. A person who violates the provisions of P.L.2019, c. 486 (C.56:18-1 et seq.) shall be liable for a civil penalty of $2,500 for the first offense, $5,000 for the second offense, and $10,000 for each subsequent offense, to be collected in a civil action by a summary proceeding under the “Penalty Enforcement Law of 1999,” P.L.1999, c. 274 (C.2A:58-10 et seq.).  The Superior Court shall have jurisdiction of proceedings for the enforcement of the penalty provided by this section.

b. In addition to the penalty provided above, if a person violates, P.L.2019, c. 486 (C.56:18-1 et seq.), the Attorney General may seek injunctive relief to prohibit and prevent the violation.  In any action brought pursuant to this section, the State shall be entitled to recover the costs of investigation, costs of the action, and reasonable attorney fees.