New Jersey Statutes Title 26. Health and Vital Statistics 26 § 2H-151

a. (1) A person shall not operate a dementia care home, or offer, advertise, or hold out a facility as a dementia care home, hold out a building as available for occupancy by dementia care home residents, or apply for any necessary construction or planning approvals related to the establishment of a dementia care home, without a valid license having been issued by the department for the operation of that facility in accordance with the provisions of P.L.1971, c. 136 (C.26:2H-1 et seq.) and P.L.2015, c. 125 (C.55:13B-5.1 et al.).

(2) A person shall not offer, advertise, or hold out a dementia care home as another type of health care facility licensed pursuant to P.L.1971, c. 136 (C.26:2H-1 et seq.).

(3) A person found to be in violation of paragraph (1) or (2) of this subsection shall be liable for a civil penalty for each building so operated in accordance with the provisions of section 25 of P.L.2015, c. 125 (C.26:2H-156).