Mississippi Code Title 45. Public Safety and Good Order § 45-41-3

(1) In addition to the statewide Silver Alert System required under Section 45-41-1 and the Amber Alert System operated by the Mississippi Bureau of Investigation of the Department of Public Safety, there is established the Purple Alert as a standardized system to be used by local law enforcement agencies to aid in the search of a missing person. A Purple Alert may be in addition to: an active Amber Alert; an active Silver Alert; or any mass notification provided by email regarding a person's disappearance that does not meet the criteria for a Silver Alert, as authorized under Section 45-41-1(7).

(2) At a minimum, a Purple Alert must:

(3) Under a Purple Alert, a local law enforcement agency may broadcast information concerning a missing person:

(4) If a Purple Alert is determined to be necessary and appropriate, the local law enforcement agency having jurisdiction must notify the media and persons who have subscribed to receive alert notifications in the jurisdiction or jurisdictions where the missing person may be located. The law enforcement agency also must report the person missing to the Mississippi Bureau of Investigation of the Department of Public Safety.

(5) The Purple Alert system must include procedures to monitor the use, activation and results of alerts and a strategy for informing and educating law enforcement, the media and other stakeholders concerning the alert.

(6) A local law enforcement agency may activate a Purple Alert notwithstanding the existence of an active Silver Alert or Amber Alert for the same missing person if the agency determines that a Purple Alert may improve the chances of finding the person.