Michigan Compiled Laws, Chapter 436. Alcoholic Beverages § 436.1609k

Sec. 609k.  (1) Notwithstanding section 609,  1 a vendor may provide a philanthropic gift or sponsorship payment to a 2- or 4-year college or university located in this state that holds a retail license if the following conditions are met:

(2) A vendor may provide signs that promote the brands and prices of alcoholic liquor for use on the licensed premises of a retail license issued to the governing body of a 2- or 4-year college or university located in this state.  All of the following apply to a sign allowed under this subsection:

(3) Notwithstanding subsection (2), a sports or entertainment venue for which a retail license has been issued to the governing body of a public university under section 531(8)  2 may contain illuminated advertising signs that have a total area of more than 3,5000 square inches.  Any of the following entities may provide and install illuminated advertising signs and advertising signs that have a total area of more than 3,500 square inches per sign:

(4) Notwithstanding anything in this act to the contrary, a vendor may sell alcoholic liquor that includes on the container or packaging of the alcoholic liquor the name or logo of a 2- or 4-year college or university located in this state that holds a retailer license.

(5) Notwithstanding anything in this act to the contrary, a vendor may provide signs that promote the brands and prices of alcoholic liquor authorized under section 610a   3 and advertising items authorized under section 609 to a retailer if the retailer is a 2- or 4-year college or university located in this state that include the name or logo of a 2- or 4-year college or university located in this state.

(6) As used in this section, “sports or entertainment venue” means the public area of a facility on university property described in section 531(8).