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Current as of January 01, 2025 | Updated by Findlaw Staff
1. Advertising outside of licensed premises. A person, except wholesale licensees and certificate of approval holders, may not advertise or permit to be advertised, by more than 5 signs, on the outside of any licensed premises, or on any building, ground or premises under that person's control and contiguous or adjacent to the licensed premises:
A. The fact that the licensee has liquor or any brand of liquor for sale;
B. The price at which liquor is sold by the licensee; or
C. Any other advertisement that indicates any reference to liquor other than the name of the licensed premises, an image accompanying the name of the licensed premises or a brand name or image appearing on a patio umbrella in an outside seating area of the licensed premises.
2. Repealed. Laws 2025, c. 230, § D-2, eff. June 10, 2025.
3. Exception. Subsection 1 does not prohibit the display of signs advertising sponsorship of specific sporting events and cultural events or sponsorship of a transportation system for transporting the public as long as the signs are not displayed on a licensed establishment as defined in section 2, subsection 15. Signs on a licensed establishment advertising sponsorship may be displayed with prior bureau approval.
The bureau shall adopt rules implementing this subsection.
Cite this article: FindLaw.com - Maine Revised Statutes Title 28-A. Liquors § 710. Advertising signs - last updated January 01, 2025 | https://codes.findlaw.com/me/title-28-a-liquors/me-rev-st-tit-28-a-sect-710/
FindLaw Codes may not reflect the most recent version of the law in your jurisdiction. Please verify the status of the code you are researching with the state legislature before relying on it for your legal needs.
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