Louisiana Revised Statutes Tit. 41, § 1215.1. Advertising costs

In the event the applicant is not the highest bidder, his deposit of seventy-five dollars shall be returned to him by the lessor and the advertising costs shall be charged to the highest bidder. If the highest bidder should refuse to pay the advertising costs, then the lease shall pass to the next highest bidder who will pay said costs. In the event no bids are submitted, the deposit shall be returned to the applicant, after a sum sufficient to pay the advertising costs has been deducted therefrom.