Louisiana Revised Statutes Tit. 37, § 3564. Regulation of advertising

A. A person or an entity that does not hold a license as a massage therapist, physical therapist, or chiropractor, a certificate to practice athletic training, or a license as a massage establishment shall not use the words “massage”, “body work”, or any derivative or variation of the word “massage”, including specific bodywork or massage modalities, on any sign or other form of advertising. Any advertisement by a massage therapist or a massage establishment including but not limited to building signs, a website, and other promotional materials shall contain the name and number of the licensed therapist or establishment on file with the board.

B. No sexually oriented business, as defined in R.S. 37:3558(C), shall use the word “massage”, “body work”, or any derivative or variation of the word “massage”, including specific bodywork or massage modalities, on any sign or other form of advertising.

C. In all pictorial representations for any advertisement representing massage therapy, including such representations through video, all persons representing massage therapists shall be attired and posed in a manner as to avoid appealing to the prurient interest. Persons representing clients shall be appropriately draped and posed. No licensed therapist or establishment shall advertise in any publication or any website marketing services appealing to the prurient interest.