Louisiana Revised Statutes Tit. 17, § 3701. Legislative intent

The legislature finds that intercollegiate athletics provide intercollegiate athletes with significant educational opportunities. However, participation in intercollegiate athletics should not infringe upon an intercollegiate athlete's ability to earn compensation for the athlete's name, image, or likeness. An intercollegiate athlete must have an equal opportunity to control and profit from the commercial use of the athlete's name, image, or likeness, and be protected from unauthorized appropriation and commercial exploitation of the athlete's right to publicity, including the athlete's name, image, or likeness.