Kentucky Revised Statutes Title XXIX. Commerce and Trade § 367.3623.De-identifiable data requirements; construction; limitation of consumer rights on pseudonymous data; controller oversight to de-identified or pseudonymous data (Effective January 1, 2026)

(a) Take reasonable measures to ensure the data cannot be associated with a natural person;

(b) Publicly commit to maintaining and using de-identified data without attempting to re-identify the data; and

(c) Contractually obligate any recipients of the de-identified data to comply with all provisions of KRS 367.3611 to 367.3629.

(a) Re-identify de-identified data or pseudonymous data; or

(b) Maintain data in identifiable form, or collect, obtain, retain, or access any data or technology, in order to be capable of associating an authenticated consumer request with personal data.

(a) The controller is not reasonably capable of associating the request with the personal data or it would be unreasonably burdensome for the controller to associate the request with the personal data;

(b) The controller does not use the personal data to recognize or respond to the specific consumer who is the subject of the personal data, or associate the personal data with other personal data about the same specific consumer; and

(c) The controller does not sell the personal data to any third party or otherwise voluntarily disclose the personal data to any third party other than a processor, except as otherwise permitted in this section.