§ 2.4. “Retail seller” or “seller” means a person regularly engaged in, and whose business consists to a substantial
extent of, selling, and who in the ordinary course of business regularly sells or
offers to sell goods or services to retail buyers. The term includes the licensee or concessionaire under a lease or license agreement
for a department in a shop, store or other establishment if the department is conducted
in the name of the licensor or store and the licensor or store is liable to customers
in respect to goods sold or services furnished or rendered in the licensed or leased
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