(a) For purposes of this Section, “alcopop” means a flavored alcoholic beverage or flavored malt beverage that includes (i)
a malt beverage containing a malt base or beer and added natural or artificial blending
material, such as fruit juices, flavors, flavorings, colorings, or preservatives where
such blending material constitutes.5% or more of the alcohol by volume contained in
the finished beverage; (ii) a beverage containing wine and more than 15% added natural
or artificial blending material, such as fruit juices, flavors, flavorings, or adjuncts,
water (plain, carbonated, or sparkling), colorings, or preservatives; (iii) a beverage
containing distilled alcohol and added natural or artificial blending material, such
as fruit juices, flavors, flavorings, colorings, or preservatives; or (iv) an alcohol
malt beverage containing caffeine, guarana, taurine, or ginseng, where the beverage
constitutes 0.5% or more of alcohol by volume.
(b) No entity may advertise, promote, or market any alcopop beverages toward children. Advertise, promote, or market includes, but is not limited to the following:
(1) the use of cartoons and youth-orientated photos in advertising, promotion, packaging,
or labeling of alcohol products;
(2) sponsorships of athletic events where the intended audience is primarily children;
(3) billboards advertising alcopops, as defined in items (i), (ii), and (iii) of subsection
(a) of this Section, placed within 500 feet of schools, public parks, amusement parks,
and places of worship; and
(4) the display of any alcopop beverage in any videogame, theater production, or other
live performances where the intended audience is primarily children.
(c) No entity shall sell for consumption an alcohol malt beverage containing caffeine,
guarana, taurine, or ginseng, where the beverage constitutes 0.5% or more of alcohol
by volume, unless individual containers of the beverage have imprinted on each individual
container the following:
(1) the words “contains alcohol”; and
(2) the alcohol content of the beverage.
(d) Any person who violates this Section is guilty of a business offense and shall
be fined $500 for a first offense and $1,000 for a second or subsequent offense.
(e) Nothing in this Section shall be construed to be inconsistent with any other provision
of this Section or any other State or federal laws, rules, or regulations regarding
the labeling of alcoholic beverages.
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