Florida Statutes Title XXX. Social Welfare § 429.47. Prohibited acts;  penalties for violation

(1) While a facility is under construction, the owner may advertise to the public prior to obtaining a license.  Facilities that are certified under chapter 651 shall comply with the advertising provisions of s. 651.095 rather than those provided for in this subsection.

(2) A freestanding facility shall not advertise or imply that any part of it is a nursing home.  For the purpose of this subsection, “freestanding facility” means a facility that is not operated in conjunction with a nursing home to which residents of the facility are given priority when nursing care is required.  A person who violates this subsection is subject to fine as specified in s. 429.19.

(3) Any facility which is affiliated with any religious organization or which has a name implying religious affiliation shall include in its advertising whether or not it is affiliated with any religious organization and, if so, which organization.

(4) A facility licensed under this part which is not part of a facility authorized under chapter 651 shall include the facility's license number as given by the agency in all advertising.  A company or person owning more than one facility shall include at least one license number per advertisement.  All advertising shall include the term “assisted living facility” before the license number.