California Code, Insurance Code - INS § 791.19

(a) A monetary fine of not more than ten thousand dollars ($10,000) for each violation;  or

(b) A monetary fine of not more than fifty thousand dollars ($50,000) if the commissioner finds that violations have occurred with such frequency as to constitute a general business practice;  or

(c) Suspension or revocation of an insurance institution's or agent's license if the insurance institution or agent knew or reasonably should have known it was in violation of this article.