Arkansas Code Title 4. Business and Commercial Law § 4-75-1302. Definitions

(1)(A) “Commercial use” means the use of an individual's readily identifiable name, voice, signature, photograph, or likeness:

(B) “Commercial use” does not include the use of an individual's name, voice, signature, photograph, or likeness to identify the individual for the purpose of:

(A) The first, middle, or last name of a student-athlete; or

(B) When used in a context that reasonably identifies a student-athlete with particularity:

(7)(A) “Student-athlete” means an individual who:

(B) “Student-athlete” does not include an individual who is permanently ineligible to participate in a particular varsity intercollegiate athletics program for the purposes of the particular varsity intercollegiate athletics program; and

(8)(A) “Third-party licensee” means an individual or entity that licenses, secures, or uses the publicity rights of a student-athlete or that provides compensation in any form to a current or prospective student-athlete, or anyone on behalf of the student-athlete, in exchange for the student-athlete's using, displaying, referring to, mentioning, endorsing, advertising, selling, marketing, promoting, or soliciting the purchase of a product, merchandise, good, service, organization, or business.

(B) “Third-party licensee” does not include an athletic association, athletic conference, institution of higher education, or nonprofit organization, club, or supporting foundation that is authorized by an institution of higher education and established solely to advance the purposes of the institution of higher education.