Arkansas Code Title 4. Business and Commercial Law § 4-75-1102. Findings and legislative intent

(1) Are renowned for their hard work and accomplishments in many areas that contribute to the public health, welfare, and pursuit of happiness;

(2) Often spend most of their lives developing and maintaining reputations of honesty and integrity;

(3) Have a vested interest in maintaining the memory of personal traits that characterize them and their accomplishments; and

(4) Should have the use of their names, voices, signatures, photographs, and likenesses protected for their benefit and the benefit of their families.

(1) Protect the names, voices, signatures, photographs, and likenesses of the citizens of this state from exploitation and unauthorized commercial use without the consent of the citizen;

(2) Provide a method for the fair administration of the right to use the name, voice, signature, photograph, or likeness of a citizen; and

(3) Provide appropriate remedies for the exploitation and unauthorized commercial use of the name, voice, signature, photograph, or likeness of a citizen.