Arkansas Code Title 17. Professions, Occupations, and Businesses § 17-89-405. Fraudulent advertising--Unlawful activities

(2)(A) The use of words or a format designed to convey or which results in conveying an impression that the ophthalmic dispensing firm or the dispensing optician is qualified to provide eye care service other than the services that are authorized by the laws of this state and rules promulgated pursuant thereto for ophthalmic dispensing in this state.

(B) For the purposes of this subsection, the use of the words “eye care”, “professional eye care”, or the use of such words as “providing experienced professionals trained to meet your eye care needs” and similar words or expressions in the advertisement shall be interpreted as being fraudulent, misleading, and deceptive, since these terms are normally accepted and understood to represent services that can be performed only by a licensed optometrist or a licensed physician;