Indiana Code Title 32. Property § 32-36-1-2

Sec. 2 . As used in this chapter, “commercial purpose” means the use of an aspect of a personality's right of publicity as follows:

(1) On or in connection with a product, merchandise, goods, services, or commercial activities.

(2) For advertising or soliciting purchases of products, merchandise, goods, services, or for promoting commercial activities.

(3) For the purpose of fundraising.

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