Alabama Code Title 6. Civil Practice § 6-5-772
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(a) Except as otherwise provided in this article, any person or entity who uses or causes the use of the indicia of identity of a person, on or in products, goods, merchandise, or services entered into commerce in this state, or for purposes of advertising or selling, or soliciting purchases of, products, goods, merchandise, or services, or for purposes of fund-raising or solicitation of donations, or for false endorsement, without consent shall be liable under this article to that person, or to a holder of that person's rights.
(b) Liability may be found under this section without regard as to whether the use is for profit or not for profit.
Cite this article: FindLaw.com - Alabama Code Title 6. Civil Practice § 6-5-772 - last updated December 30, 2022 | https://codes.findlaw.com/al/title-6-civil-practice/al-code-sect-6-5-772/
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